Onboarding experience for Volvo new OS
The first few moments inside the car are crucial to shape the user's perception, it is a key user journey that gets users excited and comfortable with having their new cars. It also prepares them for smooth usage in the future and helps to build a lasting relationship between users and Volvo. For Volvo’s next-generation OS, I led onboarding experience design for the Chinese market while collaborating with the Global car UX team, China mobile team, and Global mobile team.
Duration: May 2022 - Dec 2022
Role: Lead product designer, User researcher
The Onboarding of Volvo cars allows users to unlock the connection between the ecosystem of Volvo (Mobile & Car) and the 3rd party App services. We aim to design a Modular Omnichannel Onboarding, so we will provide users with a more convenient channel to complete the task. We also aim to create a more engaging and self-guided onboarding experience by leveraging different touchpoints and channels. Through this experience, users can discover, learn and experience ways of having a lasting relationship with Volvo,
Delivery & Build
The onboarding experience is a holistic experience across the Volvo ecosystem on different platforms. In order to design and deliver the China onboarding experience, I have to work with the Global Car UX team, China mobile team, Global mobile team, and development team. That means conducting Design sprints and workshops, many alignment meetings within different design teams and development teams, executive reviews, rounds of iterations, and more.
Snapshots of UX spec and delivery
Redesign the Volvo Cars App for a special car model
EX30 is Volvo’s new electric car model, the goal of this project is to design a mobile app for EX30 to integrate the new features into the existing structure and IA of the current Volvo Cars App while enhancing the user experience. However, this comes with the challenge of alignment between different teams, including both the global and China mobile team, as well as the design system team.
Duration: May 2022 - Dec 2022
Role: Lead product designer
In this project, I led the product design, and closely collaborate with product owners and developers through an agile approach. Through the project, I also provided feedback and guidance to a junior UX designer, ran design critiques, and drove alignment between the global mobile team, China mobile team, and the China development team.
Delivery & Build
App architecture
Snapshots of UX spec and delivery
China voice assistant framework
The development of an in-house voice assistant in China is a unique challenge that requires a different approach compared to using Google as the voice assistant provider in the global market. As the lead designer of the project, I worked alongside another junior UX designer to design the voice assistant UX Framework. On the one hand, it has to integrate into the existing new system design, on the other hand, it requires a deep understanding of Chinese culture and consumer behavior, as well as the ability to integrate local features and services into the design.
Duration: May 2022 - Dec 2022
Role: Lead UX designer
Chinese users have higher expectations for voice assistants than users in other parts of the world. They expect more features and emotional connections than Google Assistant provides. As the voice assistant represents the Volvo brand, it is crucial to the user's perception of the company. This means that the project is strategically important for the design team, as it will directly impact how users view the brand.
Designing the UX framework is a complex process that involves multiple rounds of discussion within our own team and with the global team. It also involves executive reviews and collaboration with the development team to ensure feasibility. Throughout the process, we prioritize usability and user-centered design to ensure that the final product meets the needs and expectations of Chinese users.
